Twm KD

All business owners want to stay on top of their game by being prepared for whats ahead but in todays fast-changing world, what does that look like?

Below are some content marketing trends youll want to prepare for when marketing your business in the coming year:

1) Incorporate More Social Media Graphics, Infographics, Visuals and Videos. Since your followers are 80 percent more likely to read your content if you use coloured visuals, this area needs to be built up more across your social media channels.

The popularity of visual content will only increase, so you must be prepared. Using Facebook live is still a hot commodity so be sure to dive into that opportunity too!

2) Build a Team. 60 percent of marketers in one survey said content creation was their biggest challenge last year.

To overcome this obstacle, get a team of people to help make content development and publishing easy. This includes having a good writer and social media specialist.

3) Tap Into Influencers. 90% of consumers trust peer recommendations where only 33% trust ads.

Consumers have begun to tune out traditional ads and increasingly connect to their social networks to guide their buying decisions. Thats why connecting with influencers is so important.

What is an influencer? “Influencers are people with significant networks (followers, readers, etc.) who can speak to a broad range of products and services with the ability to sway opinions in their favor.” Jess Estrada.

Identify influencers to reach out to in your industry. Follow them on social media and see where you can strike up a conversation.

4) Drive Content Marketing Leads into a Funnel. High value content is one thing, but if you dont build in a strategy that continues building rapport with prospects in the right way, you are leaving money on the table.

Content Marketing is a highly effective way to segment your audience and send them targeted follow-ups and offers, instead of adding them to your main email list.

Creating an Effective Content Marketing Plan

One of the biggest mistakes I have seen businesses make is they jump into content marketing without a strategy. While trying to appeal to their target market, they slap together a couple of eBooks and free offerings and hope it will be enough to drive sales.

The first step to making content marketing really work for you is to have a solid, smart content marketing plan in place.

Make sure you outline the following essentials in your content marketing plan:

Understand Who You Are Marketing to. Before starting any kind of marketing strategy, its vital you understand who your ideal target market is. Theres no point in investing your time and money into marketing when you dont have a clear understanding of who you want to buy from you.

A Comprehensive Review of Past Efforts. Review your past content marketing efforts and results . This helps you to see what was most effective, what wasnt, and develop a plan to improve for next year.

Set Goals and Benchmarks to Determine Future Campaign Success. Having a clear understanding of what you want to accomplish and what that will look like is important.

Do you want to develop awareness? Are you working to build brand loyalty? Are you educating prospects? Want to increase engagement with your tribe? Are you increasing sales and profitability?

Develop Content Ideas that Align with Sales Goals. Heres some example sales goals:

o Boost sales of Mega Fit Bootcamp by 25%.
o Get 50 new leads a month into our sales funnel.
o Create an eBook on Sales Tips for People Who Hate to Sell to drive leads to the funnel.

Plan a Content Marketing Calendar with Dates and Deadlines. Create an editorial calendar that clearly lays out your dates and deadlines so you can easily prioritize your efforts. This eliminates the “what do I write” problem.

It also makes it much easier to work ahead on content and delegate to team members.

I hope you’d enjoyed these highlights, stats, and facts to help you prepare for content marketing in the coming year.

Financial seminar marketing is the quickest way to grow your financial business. It allows you to do a face-to-face, credibility-building meeting with 40 or 50 prospective customers at a time.

In fact, in the last 8 years, financial advisors that were making $50,000 per year saw their incomes soar to over $1 million a year.

But the market has changed drastically.

How the Financial Seminar Marketing Business Has Changed

Five years ago, you could get a 2% response rate for a financial seminar mailing. Today you are lucky to get a quarter of that. Why?

Because the same mailing houses have been sending the same mailer, with the same headlines and the same bullets for years. The people getting these invites are simply throwing them away. That means your profits are going into the dumps!

Now, don’t get me wrong.

I highly recommend that you utilize seminars in your marketing mix, regardless of your profession. However, if you want to build a highly profitable 6 or 7 figure income financial practice using seminars, then you must spend some time picking the right mailing house to send out your seminar invitations.

Top 7 Questions You Should Ask Your Seminar Mailing House Before Hiring Them:

1. Are you a seminar marketing company or a postcard printing company?
There is a huge difference between lead generation direct mail and seminar invitations. When you work with a mailing house company that does NOT specialize in seminar invitations you are rolling the dice with your hard earned money.

2. How will you make sure my seminar invitations stand out from my competitions?

This is one of the MOST important questions to ask. You must make sure that your seminar marketing mailing house will help you write successful copy and headlines for your invitation. Make sure NO ONE else is using it in your territory. If they are using the same old copy and headlines they have been using for years RUN away fast. If they cannot help you create something unique to you and your specialty, you are wasting your money.

3. What is Your Guarantee?

Many mailing houses offer response guarantees as a way to get your business. However, most have no intention of ever honoring their guarantee. When the response comes in below the guarantee, (and it invariably does) they will continue to offer you discounts on future mailings instead of giving your money back.

4. What are the niche markets you work in?

In order to succeed in seminar marketing, you need to work within a niche. The more specific your niche is the better. It is extremely helpful to work with a mailing house that specializes in your niche. When they understand and have experience with your niche, you are much more likely to have success using them to fill your seminars.
5. Who Will Be My Seminar Marketing Liaison?

Make sure that you’re assigned a professional at the mailing house to walk you through the whole mailing. You need someone to make sure that the mailing is done accurately and on a timely basis. A little mistake on an invitation can send people to the wrong address or at the wrong time, costing you thousands of dollars.

6. What is your turnaround time?

Seminar mailing is very time sensitive. Your mailing needs to hit on a certain date. Most large mailing houses will tell you that they have a 30 day or more turn around time. This will make planning your seminar very difficult. A long turnaround time is an indicator of a large print house vs. a smaller, more service oriented mailing house.

7. What is Your Pricing? What are all the services included in that pricing?

Remember, cheapest is not always best. Best value for your dollar is what you should be shooting for. Do they give you unique and creative invitations? Have they been able to explain to you why they will make you more successful than other mailing companies will? Do you get the feeling that they are truly interested in your success? Or do they just want to mail some junk out for you to make a buck on you?

Seminars can skyrocket your business if you do them right. Hiring good vendors is high on the list of doing things right.

So invest some time in finding the right mailing house. It will save you thousands of dollars in the end.

Once you find a great seminar invitation mailing house, your seminar marketing begins to work just like a big ATM machine. Do a seminar�Grab a bunch of happy new. clients. It’s that simple.

Contextual advertising is a great way to monetize your website by offering links that may actually interest your readers. After all, you only get paid if they click on the links on your website, so doesnt it make sense to offer them related products and services? But what if you could increase your website revenue even further? You can through In Text contextual ads like the ones offered through Infolinks. In Text ads are the perfect addition to traditional pay per click campaigns that utilize images. In Text contextual ads appear as links to keywords within your website content. The links are underlined twice instead of once, and a small bubble opens when a mouse cursor moves over them. Although In Text contextual advertising does supplement traditional methods of advertising very well, there are also a number of advantages that come with an In Text campaign. In addition to the extra revenue youll earn from having both kinds of advertisements on your page, youll also enjoy a higher click-through rate on the In Text ads.

Traditionally, contextual advertising took the form of banners across the tops of websites and images alongside online content. This method of advertising was made popular through Googles AdSense program, which is still going very strong today. Youll find hundreds of networks that offer services very similar to AdSense, and these services are tried and true ways for website publishers to make some extra cash.

However, advertisers have found that most people tend to tune out noisy banner ads and images that dont go with the article theyre reading. However, they are more likely to click on an advertisement thats embedded right into the text theyre reading. In Text ads are also a form of permission marketing. This means that small balloon that opens over the In Text ads gives your website visitors a choice on whether or not they want to see the advertisement. The balloon offers just enough information to tell your website visitors what the link offers. If they dont like it, they wont click on it, pure and simple.

Be part of the contextual advertising revolution by signing up for In Text ads through Infolinks. In Text is the new way to get paid per click. Infolinks record shows it to be the highest paying In Text contextual advertising network. Better matches between your website and your contextual ads mean more clicks for your website, and more clicks on your website means more cash flowing in.

Infolinks is an In Text advertising network that offers a smarter contextual advertising model for publishers worldwide. Infolinks uses the best mathematical equations to yield the highest eCPM possible and ensure you the highest revenue.

It is undeniable that everybody loves to shop. However, roaming around the shopping mall to look for the hottest and newest stuffs as well the cheapest, discounted and low priced commodities nowadays are left with people who are not as busy as people who have work or those who are employed. Hence, couponing in the internet has become desirable nowadays. Coupons became as handy as ABCs and can be downloaded anywhere in coupon networks.

People are always in a hurry to buy the perfect stuffs for themselves and for their love ones, possibly at the most affordable prices. Hence, when a store offers discounted stuffs, almost all shoppers are lured to buy therein. Because of the presence of the internet, shoppers nowadays become more cautious than impetuous to search for things that may help them find the best things they needed. And these include visiting sites that offer free coupons, downloadable and printable. It is believed to have saved them from hassles of crowded stores that offer promos and discounts. It also saves their time and money as well.

How do these online coupons work? Coupons downloaded in the internet can be used and presented to stores as certificates that will entitle shoppers discounts not only for goods but for services as well. It serves as a financial rebate when purchasing a commodity in the market.

A coupon is not only beneficial for consumers or shoppers. It is also advantageous to manufacturers or sellers since it may be considered as an effective way of marketing. It may be deemed as an indirect form of advertisement. A coupon is used to introduce a new product and couponing is a form of marketing strategy that increases good will and profit of a certain store, manufacturer or company. A coupon not only retains loyal consumers, it as well attracts new shoppers through promotional offers, thereby in one way or another beats a competitor.

Hence, if you are looking for the best online coupon network, consider networks that offer an easy to use coupon that can easily be downloaded and printed. A coupon network must offer a manageable coupon for grocery items, goods and services. Remember that a coupon is for free; hence beware of fraud sites that offer coupons that might be rejected.

E-commerce has indeed grown for past years. For practical reasons, coupon has certainly become an essential tool for business enthusiast as well as economical, prudent or wise shoppers.

Have you been looking around your workplace recently and cannot believe how dirty it has gotten? Do you really struggle to find the time to run a vacuum over the carpets or to give the bathrooms a good scrub on a weekly or even a fortnightly basis? The solution to your problem lies in hiring a cleaning service for your workplace, but to ensure that you have made the right choice for your needs there are a number of factors that you should take into consideration.

So, here are 5 things that you should always keep in mind: As you can see, there are a number of things that you should keep in mind when hiring a cleaning service for your workplace; these points will not only ensure that you are making the right decision, they will ensure that you have chosen a service that operates as they should be. Some people also like to find out when the cleaners plan on coming into the workplace, as they don’t want to be disturbed during the work day and would prefer them to come in after hours or on the weekends.

Want to start a poker room or casino site? Here’s what NOT to do. Regardless, the industry is gigantic.

The online poker market is a $6 billion dollar a year industry. The top online poker rooms are profiting over $1 million dollars each and every day. The top poker affiliates (people who simply refer players to these sites) are making over $100,000 a month.

You decide to start researching on how to start your own online poker room. You hop onto the search engines and before you know it, you find two dozen or so companies claiming to be capable, able, and willing to help you. Naturally, you don’t get something for nothing and you realize their fees range from $5,000 up to a couple of million. You know that you generally get what you pay for, so you start weighing the pros and cons with pricing for these companies.

On the low end, you can get a website that is 95% canned, and you simply advertise it. When players sign up on your website you receive a percentage of the revenue that their gaming generates. In other words, you are a glorified affiliate with little or no control of anything else besides limited marketing with the business. (Due to duplicated website content).

On the high end, you can drop $1-$2 million dollars on fully created and customized gaming software. This will be created from scratch to match ALL of your likes/dislikes, and desires. So, you’re out $1-$2 million and 1-2 years have passed while you waited for the software to be completed. Now it’s complete and you have to start marketing. Once your marketing is ready to go, you need to hire 1,000 or so player props to play poker at your site so that when your first 5 poker player signups show up, they have someone to play poker against. This is the trickiest process when trying to reach and maintain the much needed player liquidity.

Option C is to join a poker network. Contact several of the larger successful poker networks and you will find that they are very selective. You must know what you are doing, have a good business background, and have a sound business plan for them to scrutinize. You will naturally pay them a small royalty percentage of all revenue that your players generate. They can have you set-up and running with customized gaming software in six to nine months. This means when your first 5 poker player signups show up at your site, they are pooled into the other players from all of the other poker rooms on the network. It typically costs about $500k to get started and the network will usually want to see a budget of $2million or more.

I took option D. I received a phone call out of the blue. It was from a representative of a poker network. I was given a professional and remarkable presentation. I be came impressed after verifying some of their claims and credentials. They claimed to be the one and only connection to the Poker Network. In other words, if you wanted to be a poker site on the Network, you had to go through them. They claimed to have been affiliated with the first poker website ever. They claimed to have a “unique relationship” with the network that offered a lowered startup cost. They proposed building me a custom website integrated into the network for $55,000. This would include access to their gaming license ($50,000 value) because I would be placed under their “umbrella”. There would also be a sliding royalty scale of roughly 8%-21%.

Marketing in forums can be a great place to promote your opportunity but if done incorrectly can ruin your reputation and credibility. These forums are meeting grounds for highly targeted prospects that are all there for the same reason with the same goals in mind. Imagine walking into a room with thousands of people ALL interested in the same thing!

Let’s list some of the benefits of using forums to market:

Highly targeted prospects

Making connections with goal oriented and professional people

You can learn while contributing to the community

Your posts remain over time and gradually increase exposure

People that already understand mlm are seeing your message

With forum marketing you will not get outrageous traffic but contributing to a forum and making a post takes at most a couple of minutes. If you were to spend 20 minutes per day posting to 5 or 6 forums and you were to receive 5, 10 or even 20 visitors this would be well worth it.

The great part about this is that those 10 or 15 visitors are HIGHLY TARGETED visitors. They understand network marketing, they don’t need convincing and they may even be already skilled so if they do happen to join your opportunity will already be ready to go!

The most important part of forum marketing is something called your “signature box”. This is just basically a short little message that goes at the bottom of every single one of your posts and is automatically inserted because you set it up in your profile. Please email me or do a search on google for my article on creating a KILLER signature.

Lets talk about the DO NOTs when it comes to forum marketing:

DO NOT post random posts just so people can see your signature box

ONLY post when you genuinely have something of value to add

DO NOT directly promote your opportunity in your posts

If you do these things people will know what you are doing and your credibility will be ruined and even if you do start contributing people will not take you seriously.

OK! So now for the good stuff! Let’s get into exactly what to do.

First of all, finding forums is pretty easy. Since we are in the network marketing industry we can simply go to google and type in “network marketing” + “forums”. Typing it in like this makes sure that the exact words come up. Don’t stop there though you can try other forums such as “MLM” + “Forums” and not only people in mlm forums are looking for opportunities! There are MANY other forums you can become a part of such as money forums or home business forums. You need to do your own testing and see what gives you the biggest response. But for now start with the network marketing and mlm forums. Also make sure there is activity In the forum. If there are only 100 members and nobody has posted for a month or two don’t even waste your time.

So how do you set up your signature box? Well let’s talk about “what” to put in your signature box. Exactly what you write in your signature box depends to a large degree what type of opportunity you are promoting. You need to address a concern that people have. For example let me just tell you an example of how I teach our team at Joblessjake to write our signature boxes. Our team addresses the concern of many newbie online marketers needing help because they are confused, overloaded with information, tired of joining program after program only to find they still don’t know what the heck to do! So when new team members get started on our team we give them step by step 1on1 mentoring to MAKE SURE they make money. They even get access to my cell phone, email and IM! So our team writes our signature boxes around this distinct advantage we offer. So what you must do is find something unique that you or your company or team offers and write a creative message in your signature box that makes people want to click on your link!

Cute and fairly small, stickers are found attached just about anywhere and everywhere ? from bags, books to folders, refrigerators to car bumpers, houses, gates and walls. Through sticker printing, the surroundings it seems are made much more colorful.

Sticker ?Em Up
Stickers have been a popular material for a long time. Kids love stickers while adults find plenty of uses for them too.

There are the ones you stick for the sake of art or accessorizing, but then again, there are stickers that can serve purposes uniquely its own. Companies use stickers as a practical and sometimes inventive way of improving business operations.

? Stickers can serve as signs of ownership.
? It can also be a vehicle to promote advocacies.
? It is a print material that can be part of your brand building campaign.

To be more specific on how or where you can use your stickers, here is a more thorough look into it.

1. Stickers are an essential to events. Use them as name tags in conferences and trade shows. Stickers too are a winning give-away or promotional material which you can hand out to clients in these populous events.

2. Sticker printing can bring immediate impact for your campaigns goals. While this may sound to general, you can have it for your advertising campaign, PR campaign and even political campaigns. One quick look from the viewer and it leaves lasting impression which helps promote your campaign?s target message.

3. The material used for visuals or images in sticker printing may be a photograph, artist drawing, campaign logo or text and they can all be highly effective. In sticker printing, designs are made much more compact and stickers look less busier in the process, but still highly captivating.

4. The viewer should and will not look too close at the sticker unless absolutely intended. Only the necessary parts should be used and emphasized. A photograph must be cropped if needed, to get the desired effect.

5. Just as photographs must be a close-up of faces, figures or things, drawings must be bold and easily recognizable from a distance.

6. The best materials in sticker printing have a strong visual element and brief text that forms together to create appealing and comprehensible sticker campaigns.

7. In sticker printing, sticker size should be carefully chosen. You can freely choose from a small dimension of 2×2 up to a large 8.5×11. The size and message should be suitable to the different ways the stickers can be used, like on folders, car bumpers and the like. Because stickers are fairly small, sticker printing design and text should be kept attractive and eye-catching.

8. Sticker printing is one of the simplest, most trouble-free products amongst other printing media. It is self-adhesive so it sticks and stays put. This makes it visible for a long time.

Online printing companies may give you different options and costs for sticker printing services. You should always ask about ways to keep your costs down, especially in sticker printing which can be completed through offset printing or other printing services such as bulk printing or wholesale printing.

Sticker printing is often used for promotions and is an effective way to introduce your products or services. It is also a very inexpensive and useful marketing strategy which you can use. Endorse yourself, your business or your brand through sticker printing and know just how you can use it in endless ways.

The Online world is full of knowledge and the average attention span of an internet user at present is measured in seconds. When internet customers look for their data in a search engine, they may get numerous search outcomes, once they go to your web site, they may solely spend quite a few seconds and tiny efforts to scan by what you are promoting or proposing and judge whether or not your content material, style, look and strategy are a good fit for what they were really trying for. These first few seconds are crucial but if you could deliver a clear and targeted message by providing a fast, extremely visible way to get their further attention and get their curiosity, you have performed bingo.

Does this imply that you only want to easily leave up a ten-min video tutorial at your web site or just slamming a number of videos up at your website, you’ll immediately promote more services or products? If this is your means of marketing by means of video online and hoping to have high conversion value of traffic-to-gross sales, you can more possible pick up additional unhappy than pleased viewers.

So as to construct your video to effectively advertise your merchandise/providers online as well as deliver your product/service main traits and characteristics inside a very small amount of time in an original, memorable manner.

These are some rules you can comply with:

Style It Uncomplicated To Observe Your Video.

If you want your video to be your efficient affiliate marketing tool, it must have the flexibility to see by as numerous web users as possible. Therefore, do not just preserve and tight your video inside your site margins. Let your video content stay free and scattered into the most important video sharing domains just like YouTube and Google video to guarantee that not just other people can look at as well as talk about it, however they could easily obtain it, redistribute it, if not even publish it straight on their very own web-sites.

Minor Video Records Load Faster.

Data present that common web customers use their time waiting for a web page to load up is just about seven seconds. Websites that acquire longer than 7 seconds to load, their guests normally are on the verge of clicking away and go to one other website. Hence, you will want to verify your video file is small enough, ideally less than one megabyte is loaded almost in actual time to maintain the interest your visitors.

AVI is the most typical cassette video format, the file dimension can easily be 10 megabytes for a short 2-3 minutes video, therefore if you’re share your video in this format, you most likely will get your guests exit as a consequence of long loading phase of the video file. Hence, you have to get your self a video format conversion instrument to convert your video to some extra web friendly format like SWF format.

Show Them It is A Video, As well as Make It a Quick Video.

If online customers do not know that it is a video, they will not click on it and start it, therefore your video might not get watched. Therefore, you have to let the world large web customers know the sq. they see is a video the best way is to make it appear like a video having a play and pause button where the world huge web users can click to start the video and pause it whenever they need to stop it.
Also let the world broad web customers know this actually is a small video. No one wants to sit by means of a 30 minute presentation regarding history of your firm be targeted in your merchandise/providers and deliver your messages preferable inside a couple of minutes.

Doing something without advertising is like winking at a beautiful girl in the dark. You know what you are doing but nobody else does” S. H. Britt
Is there such a thing as free advertising? There sure is but sadly many are unaware of where and how to leverage on free advertising. Some are even unaware of the possibility of advertising for free. It is common knowledge that many companies the world over spend huge sums of money on advertisement via both the electronic and print media. Owing to the benefits of advertising, many media houses are making lots of money off the backs of many companies. It is also an open secret that even global brands such as coca cola do not take advertising for granted. Their adverts still run on television screens. They have a clear comprehension of the value of advertising.
Advertising is obviously so essential and yet there are business start-ups, small scale businesses and individuals venturing into entrepreneurship who have little to no capital to invest into conventional advertising, as in paid-for advertising. Sounds like a quandary? Should not be so. This article is written particularly with this category of businesses in mind. Running your business in obscurity is a recipe for business failure. The reality however, is that there is a sure way out of running your business in obscurity. Permit me to share some thoughts on free advertising that have proven to work for me and for many others.

Volunteer your services:
Many do not like the idea of volunteerism especially in business circles since it brings in no immediate profits in monetary terms. However, I dare say its a feasible idea for start-ups and individuals whose line of businesses are unknown. What it does is that it exposes your expertise, skill or service to the market you want to reach. In creating exposure and visibility, profitable business connections are made and your skill-set is sharpened. Before you know it, you are being paid for your services.
Provide quality products and services
Be the best at what you do. Hone your skills. Provide products and services that meet client specifications and excites them. A happy client is most likely going to recommend your product or service to others. This is what is termed grapevine. Client base will increase and so will sales in the long run. Never for once take clients for granted.

Advertise on free classified websites:
There are numerous sites that provide the platform to advertise your products and services for free. Sounds implausible? Such sites are easy to find and access. Websites such as tornaton.com, oxl.com, businessghana.com, bebree.com, global-free-classified provide the platform to literally advertise your products, services, and businesses to a global market, all for free. You simply register with them, as in create an account with them and you are ready to go, simply by following simple steps to have your adverts posted.

Advertise on social media sites:
Whereas others may be more concerned about socializing via social media, business start-ups, small scale enterprises and individuals venturing into entrepreneurship will do well if focus is fixed on promoting their goods, services and expertise. You may advertise freely using your account on Facebook, Whatsapp, Twitter and many such social media sites. Also worth-noting is the fact that some of these social media sites offer users the opportunity to create “pages” to promote a variety of causes, businesses, products and services, all for free.
It ought to be established that all these sites I have mentioned have some services that can only be used for a fee (charges are relatively low) but truth be told, you can do without those services, at least for now; your adverts can still be placed and can still reach large segments of your target audience if it is done well and overtime.

Join professional websites:
Join professional sites in your area of expertise, business or industry and that offer free membership opportunities. These platforms provide professional networking opportunities. Over time, the more one is involved with these networks online, the more exposure one gets. Some offer free advertising opportunities on their platforms. If you are a writer for instance, you may join writers.net, faithwriters.com, booksie.com, short-stories.net and the likes.
The above suggestions are by no means exhaustive. The world of free advertising is an ever growing world. One must keep abreast with the times. Do Google searches periodically. There is so much more you can discover and implement to showcase your brands not only locally but internationally. Meanwhile the more you make use of the various avenues I have identified, the better you become at optimizing your adverts for better results.
I wish to also state that for greater impact and for a wider reach, it will be advisable to employ several avenues of free advertising and this can be done concurrently. Wish you the best in your bid to showcase your business, goods, services, expertise and brand to your target market.