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Content Marketing Trends for Business Owners

 

All business owners want to stay on top of their game by being prepared for whats ahead but in todays fast-changing world, what does that look like?

Below are some content marketing trends youll want to prepare for when marketing your business in the coming year:

1) Incorporate More Social Media Graphics, Infographics, Visuals and Videos. Since your followers are 80 percent more likely to read your content if you use coloured visuals, this area needs to be built up more across your social media channels.

The popularity of visual content will only increase, so you must be prepared. Using Facebook live is still a hot commodity so be sure to dive into that opportunity too!

2) Build a Team. 60 percent of marketers in one survey said content creation was their biggest challenge last year.

To overcome this obstacle, get a team of people to help make content development and publishing easy. This includes having a good writer and social media specialist.

3) Tap Into Influencers. 90% of consumers trust peer recommendations where only 33% trust ads.

Consumers have begun to tune out traditional ads and increasingly connect to their social networks to guide their buying decisions. Thats why connecting with influencers is so important.

What is an influencer? “Influencers are people with significant networks (followers, readers, etc.) who can speak to a broad range of products and services with the ability to sway opinions in their favor.” Jess Estrada.

Identify influencers to reach out to in your industry. Follow them on social media and see where you can strike up a conversation.

4) Drive Content Marketing Leads into a Funnel. High value content is one thing, but if you dont build in a strategy that continues building rapport with prospects in the right way, you are leaving money on the table.

Content Marketing is a highly effective way to segment your audience and send them targeted follow-ups and offers, instead of adding them to your main email list.

Creating an Effective Content Marketing Plan

One of the biggest mistakes I have seen businesses make is they jump into content marketing without a strategy. While trying to appeal to their target market, they slap together a couple of eBooks and free offerings and hope it will be enough to drive sales.

The first step to making content marketing really work for you is to have a solid, smart content marketing plan in place.

Make sure you outline the following essentials in your content marketing plan:

Understand Who You Are Marketing to. Before starting any kind of marketing strategy, its vital you understand who your ideal target market is. Theres no point in investing your time and money into marketing when you dont have a clear understanding of who you want to buy from you.

A Comprehensive Review of Past Efforts. Review your past content marketing efforts and results . This helps you to see what was most effective, what wasnt, and develop a plan to improve for next year.

Set Goals and Benchmarks to Determine Future Campaign Success. Having a clear understanding of what you want to accomplish and what that will look like is important.

Do you want to develop awareness? Are you working to build brand loyalty? Are you educating prospects? Want to increase engagement with your tribe? Are you increasing sales and profitability?

Develop Content Ideas that Align with Sales Goals. Heres some example sales goals:

o Boost sales of Mega Fit Bootcamp by 25%.
o Get 50 new leads a month into our sales funnel.
o Create an eBook on Sales Tips for People Who Hate to Sell to drive leads to the funnel.

Plan a Content Marketing Calendar with Dates and Deadlines. Create an editorial calendar that clearly lays out your dates and deadlines so you can easily prioritize your efforts. This eliminates the “what do I write” problem.

It also makes it much easier to work ahead on content and delegate to team members.

I hope you’d enjoyed these highlights, stats, and facts to help you prepare for content marketing in the coming year.

 

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Contextual Advertising Revolution In Text Ads

Contextual advertising is a great way to monetize your website by offering links that may actually interest your readers. After all, you only get paid if they click on the links on your website, so doesnt it make sense to offer them related products and services? But what if you could increase your website revenue even further? You can through In Text contextual ads like the ones offered through Infolinks. In Text ads are the perfect addition to traditional pay per click campaigns that utilize images. In Text contextual ads appear as links to keywords within your website content. The links are underlined twice instead of once, and a small bubble opens when a mouse cursor moves over them. Although In Text contextual advertising does supplement traditional methods of advertising very well, there are also a number of advantages that come with an In Text campaign. In addition to the extra revenue youll earn from having both kinds of advertisements on your page, youll also enjoy a higher click-through rate on the In Text ads.

Traditionally, contextual advertising took the form of banners across the tops of websites and images alongside online content. This method of advertising was made popular through Googles AdSense program, which is still going very strong today. Youll find hundreds of networks that offer services very similar to AdSense, and these services are tried and true ways for website publishers to make some extra cash.

However, advertisers have found that most people tend to tune out noisy banner ads and images that dont go with the article theyre reading. However, they are more likely to click on an advertisement thats embedded right into the text theyre reading. In Text ads are also a form of permission marketing. This means that small balloon that opens over the In Text ads gives your website visitors a choice on whether or not they want to see the advertisement. The balloon offers just enough information to tell your website visitors what the link offers. If they dont like it, they wont click on it, pure and simple.

Be part of the contextual advertising revolution by signing up for In Text ads through Infolinks. In Text is the new way to get paid per click. Infolinks record shows it to be the highest paying In Text contextual advertising network. Better matches between your website and your contextual ads mean more clicks for your website, and more clicks on your website means more cash flowing in.

Infolinks is an In Text advertising network that offers a smarter contextual advertising model for publishers worldwide. Infolinks uses the best mathematical equations to yield the highest eCPM possible and ensure you the highest revenue.

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Coupon for Wise Spenders

It is undeniable that everybody loves to shop. However, roaming around the shopping mall to look for the hottest and newest stuffs as well the cheapest, discounted and low priced commodities nowadays are left with people who are not as busy as people who have work or those who are employed. Hence, couponing in the internet has become desirable nowadays. Coupons became as handy as ABCs and can be downloaded anywhere in coupon networks.

People are always in a hurry to buy the perfect stuffs for themselves and for their love ones, possibly at the most affordable prices. Hence, when a store offers discounted stuffs, almost all shoppers are lured to buy therein. Because of the presence of the internet, shoppers nowadays become more cautious than impetuous to search for things that may help them find the best things they needed. And these include visiting sites that offer free coupons, downloadable and printable. It is believed to have saved them from hassles of crowded stores that offer promos and discounts. It also saves their time and money as well.

How do these online coupons work? Coupons downloaded in the internet can be used and presented to stores as certificates that will entitle shoppers discounts not only for goods but for services as well. It serves as a financial rebate when purchasing a commodity in the market.

A coupon is not only beneficial for consumers or shoppers. It is also advantageous to manufacturers or sellers since it may be considered as an effective way of marketing. It may be deemed as an indirect form of advertisement. A coupon is used to introduce a new product and couponing is a form of marketing strategy that increases good will and profit of a certain store, manufacturer or company. A coupon not only retains loyal consumers, it as well attracts new shoppers through promotional offers, thereby in one way or another beats a competitor.

Hence, if you are looking for the best online coupon network, consider networks that offer an easy to use coupon that can easily be downloaded and printed. A coupon network must offer a manageable coupon for grocery items, goods and services. Remember that a coupon is for free; hence beware of fraud sites that offer coupons that might be rejected.

E-commerce has indeed grown for past years. For practical reasons, coupon has certainly become an essential tool for business enthusiast as well as economical, prudent or wise shoppers.

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Don’t Leave Your Poker Room or Casino Success to A Future Bet

Want to start a poker room or casino site? Here’s what NOT to do. Regardless, the industry is gigantic.

The online poker market is a $6 billion dollar a year industry. The top online poker rooms are profiting over $1 million dollars each and every day. The top poker affiliates (people who simply refer players to these sites) are making over $100,000 a month.

You decide to start researching on how to start your own online poker room. You hop onto the search engines and before you know it, you find two dozen or so companies claiming to be capable, able, and willing to help you. Naturally, you don’t get something for nothing and you realize their fees range from $5,000 up to a couple of million. You know that you generally get what you pay for, so you start weighing the pros and cons with pricing for these companies.

On the low end, you can get a website that is 95% canned, and you simply advertise it. When players sign up on your website you receive a percentage of the revenue that their gaming generates. In other words, you are a glorified affiliate with little or no control of anything else besides limited marketing with the business. (Due to duplicated website content).

On the high end, you can drop $1-$2 million dollars on fully created and customized gaming software. This will be created from scratch to match ALL of your likes/dislikes, and desires. So, you’re out $1-$2 million and 1-2 years have passed while you waited for the software to be completed. Now it’s complete and you have to start marketing. Once your marketing is ready to go, you need to hire 1,000 or so player props to play poker at your site so that when your first 5 poker player signups show up, they have someone to play poker against. This is the trickiest process when trying to reach and maintain the much needed player liquidity.

Option C is to join a poker network. Contact several of the larger successful poker networks and you will find that they are very selective. You must know what you are doing, have a good business background, and have a sound business plan for them to scrutinize. You will naturally pay them a small royalty percentage of all revenue that your players generate. They can have you set-up and running with customized gaming software in six to nine months. This means when your first 5 poker player signups show up at your site, they are pooled into the other players from all of the other poker rooms on the network. It typically costs about $500k to get started and the network will usually want to see a budget of $2million or more.

I took option D. I received a phone call out of the blue. It was from a representative of a poker network. I was given a professional and remarkable presentation. I be came impressed after verifying some of their claims and credentials. They claimed to be the one and only connection to the Poker Network. In other words, if you wanted to be a poker site on the Network, you had to go through them. They claimed to have been affiliated with the first poker website ever. They claimed to have a “unique relationship” with the network that offered a lowered startup cost. They proposed building me a custom website integrated into the network for $55,000. This would include access to their gaming license ($50,000 value) because I would be placed under their “umbrella”. There would also be a sliding royalty scale of roughly 8%-21%.

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Extremely Effective Internet Network Marketing Using Forums

Marketing in forums can be a great place to promote your opportunity but if done incorrectly can ruin your reputation and credibility. These forums are meeting grounds for highly targeted prospects that are all there for the same reason with the same goals in mind. Imagine walking into a room with thousands of people ALL interested in the same thing!

Let’s list some of the benefits of using forums to market:

Highly targeted prospects

Making connections with goal oriented and professional people

You can learn while contributing to the community

Your posts remain over time and gradually increase exposure

People that already understand mlm are seeing your message

With forum marketing you will not get outrageous traffic but contributing to a forum and making a post takes at most a couple of minutes. If you were to spend 20 minutes per day posting to 5 or 6 forums and you were to receive 5, 10 or even 20 visitors this would be well worth it.

The great part about this is that those 10 or 15 visitors are HIGHLY TARGETED visitors. They understand network marketing, they don’t need convincing and they may even be already skilled so if they do happen to join your opportunity will already be ready to go!

The most important part of forum marketing is something called your “signature box”. This is just basically a short little message that goes at the bottom of every single one of your posts and is automatically inserted because you set it up in your profile. Please email me or do a search on google for my article on creating a KILLER signature.

Lets talk about the DO NOTs when it comes to forum marketing:

DO NOT post random posts just so people can see your signature box

ONLY post when you genuinely have something of value to add

DO NOT directly promote your opportunity in your posts

If you do these things people will know what you are doing and your credibility will be ruined and even if you do start contributing people will not take you seriously.

OK! So now for the good stuff! Let’s get into exactly what to do.

First of all, finding forums is pretty easy. Since we are in the network marketing industry we can simply go to google and type in “network marketing” + “forums”. Typing it in like this makes sure that the exact words come up. Don’t stop there though you can try other forums such as “MLM” + “Forums” and not only people in mlm forums are looking for opportunities! There are MANY other forums you can become a part of such as money forums or home business forums. You need to do your own testing and see what gives you the biggest response. But for now start with the network marketing and mlm forums. Also make sure there is activity In the forum. If there are only 100 members and nobody has posted for a month or two don’t even waste your time.

So how do you set up your signature box? Well let’s talk about “what” to put in your signature box. Exactly what you write in your signature box depends to a large degree what type of opportunity you are promoting. You need to address a concern that people have. For example let me just tell you an example of how I teach our team at Joblessjake to write our signature boxes. Our team addresses the concern of many newbie online marketers needing help because they are confused, overloaded with information, tired of joining program after program only to find they still don’t know what the heck to do! So when new team members get started on our team we give them step by step 1on1 mentoring to MAKE SURE they make money. They even get access to my cell phone, email and IM! So our team writes our signature boxes around this distinct advantage we offer. So what you must do is find something unique that you or your company or team offers and write a creative message in your signature box that makes people want to click on your link!

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Find Out How to Effectively Market Through Video Online

The Online world is full of knowledge and the average attention span of an internet user at present is measured in seconds. When internet customers look for their data in a search engine, they may get numerous search outcomes, once they go to your web site, they may solely spend quite a few seconds and tiny efforts to scan by what you are promoting or proposing and judge whether or not your content material, style, look and strategy are a good fit for what they were really trying for. These first few seconds are crucial but if you could deliver a clear and targeted message by providing a fast, extremely visible way to get their further attention and get their curiosity, you have performed bingo.

Does this imply that you only want to easily leave up a ten-min video tutorial at your web site or just slamming a number of videos up at your website, you’ll immediately promote more services or products? If this is your means of marketing by means of video online and hoping to have high conversion value of traffic-to-gross sales, you can more possible pick up additional unhappy than pleased viewers.

So as to construct your video to effectively advertise your merchandise/providers online as well as deliver your product/service main traits and characteristics inside a very small amount of time in an original, memorable manner.

These are some rules you can comply with:

Style It Uncomplicated To Observe Your Video.

If you want your video to be your efficient affiliate marketing tool, it must have the flexibility to see by as numerous web users as possible. Therefore, do not just preserve and tight your video inside your site margins. Let your video content stay free and scattered into the most important video sharing domains just like YouTube and Google video to guarantee that not just other people can look at as well as talk about it, however they could easily obtain it, redistribute it, if not even publish it straight on their very own web-sites.

Minor Video Records Load Faster.

Data present that common web customers use their time waiting for a web page to load up is just about seven seconds. Websites that acquire longer than 7 seconds to load, their guests normally are on the verge of clicking away and go to one other website. Hence, you will want to verify your video file is small enough, ideally less than one megabyte is loaded almost in actual time to maintain the interest your visitors.

AVI is the most typical cassette video format, the file dimension can easily be 10 megabytes for a short 2-3 minutes video, therefore if you’re share your video in this format, you most likely will get your guests exit as a consequence of long loading phase of the video file. Hence, you have to get your self a video format conversion instrument to convert your video to some extra web friendly format like SWF format.

Show Them It is A Video, As well as Make It a Quick Video.

If online customers do not know that it is a video, they will not click on it and start it, therefore your video might not get watched. Therefore, you have to let the world large web customers know the sq. they see is a video the best way is to make it appear like a video having a play and pause button where the world huge web users can click to start the video and pause it whenever they need to stop it.
Also let the world broad web customers know this actually is a small video. No one wants to sit by means of a 30 minute presentation regarding history of your firm be targeted in your merchandise/providers and deliver your messages preferable inside a couple of minutes.

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Free Advertising Demystified

Doing something without advertising is like winking at a beautiful girl in the dark. You know what you are doing but nobody else does” S. H. Britt
Is there such a thing as free advertising? There sure is but sadly many are unaware of where and how to leverage on free advertising. Some are even unaware of the possibility of advertising for free. It is common knowledge that many companies the world over spend huge sums of money on advertisement via both the electronic and print media. Owing to the benefits of advertising, many media houses are making lots of money off the backs of many companies. It is also an open secret that even global brands such as coca cola do not take advertising for granted. Their adverts still run on television screens. They have a clear comprehension of the value of advertising.
Advertising is obviously so essential and yet there are business start-ups, small scale businesses and individuals venturing into entrepreneurship who have little to no capital to invest into conventional advertising, as in paid-for advertising. Sounds like a quandary? Should not be so. This article is written particularly with this category of businesses in mind. Running your business in obscurity is a recipe for business failure. The reality however, is that there is a sure way out of running your business in obscurity. Permit me to share some thoughts on free advertising that have proven to work for me and for many others.

Volunteer your services:
Many do not like the idea of volunteerism especially in business circles since it brings in no immediate profits in monetary terms. However, I dare say its a feasible idea for start-ups and individuals whose line of businesses are unknown. What it does is that it exposes your expertise, skill or service to the market you want to reach. In creating exposure and visibility, profitable business connections are made and your skill-set is sharpened. Before you know it, you are being paid for your services.
Provide quality products and services
Be the best at what you do. Hone your skills. Provide products and services that meet client specifications and excites them. A happy client is most likely going to recommend your product or service to others. This is what is termed grapevine. Client base will increase and so will sales in the long run. Never for once take clients for granted.

Advertise on free classified websites:
There are numerous sites that provide the platform to advertise your products and services for free. Sounds implausible? Such sites are easy to find and access. Websites such as tornaton.com, oxl.com, businessghana.com, bebree.com, global-free-classified provide the platform to literally advertise your products, services, and businesses to a global market, all for free. You simply register with them, as in create an account with them and you are ready to go, simply by following simple steps to have your adverts posted.

Advertise on social media sites:
Whereas others may be more concerned about socializing via social media, business start-ups, small scale enterprises and individuals venturing into entrepreneurship will do well if focus is fixed on promoting their goods, services and expertise. You may advertise freely using your account on Facebook, Whatsapp, Twitter and many such social media sites. Also worth-noting is the fact that some of these social media sites offer users the opportunity to create “pages” to promote a variety of causes, businesses, products and services, all for free.
It ought to be established that all these sites I have mentioned have some services that can only be used for a fee (charges are relatively low) but truth be told, you can do without those services, at least for now; your adverts can still be placed and can still reach large segments of your target audience if it is done well and overtime.

Join professional websites:
Join professional sites in your area of expertise, business or industry and that offer free membership opportunities. These platforms provide professional networking opportunities. Over time, the more one is involved with these networks online, the more exposure one gets. Some offer free advertising opportunities on their platforms. If you are a writer for instance, you may join writers.net, faithwriters.com, booksie.com, short-stories.net and the likes.
The above suggestions are by no means exhaustive. The world of free advertising is an ever growing world. One must keep abreast with the times. Do Google searches periodically. There is so much more you can discover and implement to showcase your brands not only locally but internationally. Meanwhile the more you make use of the various avenues I have identified, the better you become at optimizing your adverts for better results.
I wish to also state that for greater impact and for a wider reach, it will be advisable to employ several avenues of free advertising and this can be done concurrently. Wish you the best in your bid to showcase your business, goods, services, expertise and brand to your target market.

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Free Advertising To Bring More Traffic To You

The internet has revolutionized the way that people communicate. Things that used to be difficult to accomplish, such as finding a job, searching for goods, or looking for a specific service, can be done in a matter of minutes, by utilizing the internet as your search tool. Free advertising makes it easy to advertise different options to the public.

This form of advertising is extremely beneficial to business personnel and consumers. The good thing about using this method to market is there are no risk associated with it. You will never lose anything, which makes the returns ten times better than if you were using paid campaigns.

There are a lot of small business owners that choose to market their businesses through this medium. This way, they do not have to worry about losing any money, while their businesses are still growing. However, they can easily use this form of marketing to get their business in front of the right people at the right time.

When an individual decides to post ads for their business in this manner, they are opening up the possibility to become better acquainted with the public. They are putting their business name out there, so people know that your business exists. Through this form of marketing, you will be able to share and connect with people that are looking for the type of service that you offer.

Despite all of the benefits that go along with engaging in this marketing form, there are a lot of skeptics that do not believe in the power of marketing through free methods. Many business personnel have been taught that the only way to make money in a business is to spend money. However, this is not true.

Marketing in this method can work, if you know where to post. This is one of the hardest things for new business people to determine. There are a lot of different places on the internet, where you can post. However, determining the best places to post can be daunting.

To ensure the success of your free advertising campaign, you need to research your market. Try to identify where the majority of the niche market that your product services is going to online. For example, many people check out social media websites. A great way to promote your business without paying anything is to use these sites to your advantage. There are many ways to get your company name in front of the right people, you just need to have a game plan and a follow through.

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Fundamental Aspects of Internet Marketing that Should Never Be Ignored

Effectively promoting and marketing a product, service, website, or brand online can be quite the challenge in todays competitive environment, requiring a multi-faceted approach and a significant investment of at least time and effort.For companies that are serious about getting their brand name out there on the World Wide Web, paying an experienced team of experts to do all the hard work seems to make the most sense from an investing standpoint. Still, even with an extensive advertising budget, simply deciding what to invest in first can seem like a daunting task when youre just starting a campaign from scratch.
To provide a broad understanding of the main components of internet marketing, weve listed the following three promotion types that are essential in every marketing campaign.

Search Engine Optimization

Any website that aims to receive a large number of visitors on a daily basis should work to increase organic traffic through SEO. Organic traffic comes from visitors that stumble upon your site naturally while searching for a topic or keyword in a search engine like Google. By writing and posting content that targets popular searches or answers popular queries, youll be able to attract targeted traffic and, most importantly, if you can obtain #1 rankings, your site will be showing up at the top of Google whenever someone searches for a specific term or phrase, which is of course is a reputation booster.

2. Social Networking and Social Media

Every internet marketing campaign should involve the creation and ongoing maintenance of multiple social networking accounts. Social media marketing can be defined as the practice of posting interesting and entertaining media to your social networking accounts so that it can be seen and shared by all of your followers, who then share it with their friends, creating the commonly mentioned “viral traffic” effect. You should devote a significant portion of your time to keeping social accounts updated and posting the best new content you can find or create.

3. PPC and Other Advertising Methods

If youve ever browsed the internet for more than a minute, youve probably seen a text or banner ad before. Theyre ubiquitous online, with advertising networks like Google Adwords making it easy for anyone to launch a campaign and have their ads posted on relevant sites in their niche the same day. For starters, you should be learning how to use Googles pay-per-click (PPC) services to attract targeted visitors. A PPC advertising scheme only requires you to pay a set amount every time a web surfer clicks on one of your ads and is brought to the landing page on your site.

Bringing it All Together

After you attract a decent amount of traffic from the SEO and social media efforts, and have started getting conversions with the PPC, you can then calculate, on average, how much youre having to spend on PPC before seeing a desired action (i.e. a sales or newsletter sign-up) and from there youll be able to work out a rough estimate of how much it will cost you per conversion using PPC investments alone.

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Golf Advertising is Going Local

Its truegolf advertising and club marketing is going local, but perhaps not in the way you imagine. You may be thinking that your golf advertising and club marketing strategies have always been local, or maybe youve taken your club marketing campaign online, but arent getting the local hits youd like. Thats why your golf advertising strategies need a makeover, and that makeover should consist of local SEO club marketing.

You may be wondering what local SEO is and what it can do for your golf advertising campaign. Well, for starters, like all SEO, or search engine optimization strategies, the goal of local SEO is to drive more traffic to your golf course or private clubs web site, but with local SEO, you wont be getting just any kind of web traffic; youll be getting the kind of traffic that is most likely to turn into increased golfers and membership and for your course or club. That is, local SEO can enhance your club marketing campaign by attracting web visitors who live near your golf course and are therefore, much more likely to become a member of your course or club.

Local SEO will maximize your golf advertising efforts by connecting by ranking you on page 1 of Google places and other local directories like Bing and Yahoo. That way, when members of your community go online to find a gold course or private club near their home, theyll find your site quickly and easily. On the other hand, you can rest assured that your competitors are using local SEO for their club marketing campaigns, so if local web users dont find you on the web, theyll find your competitors instead. Dont let this happen to you; hop on the local SEO bandwagon today.

A good golf advertising campaign which harnesses the power of local SEO can prevent this from happening and make sure that your course or clubs web site appears at the top of search engine results pages when web users search keywords relevant to your site and location to search for golf courses and clubs nearby.

Another great advantage of local SEO is that its much less expensive than Pay-Per-Click advertising. With all the money youll save, you may be able to afford the services of a local SEO expert to make your golf advertising and club marketing efforts even more effective. For example, Increase Club Profits has a local search engine club marketing service designed to enhance your online golf advertising campaign and save you lots of time and effort in the process. That way, youll have more time to devote to making your golf course or private club a place where potential members will enjoy being. After all, thats what you do best, so why not leave the local SEO marketing to the professionals? Club marketing is what they do best!

Dont miss this opportunity to make your local club marketing strategies even more successful and profitable.

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